How to promote and execute your Event


Once you have planned and registered your event, it's time to publicise it! You are responsible for promoting your event/s to local media and wider community networks.

In addition to your calendar entry and online poster, we recommend that all event organisers:

  • Create at least one online presence for your event in addition to the calendar and your usual website (e.g. Facebook event, Twitter profile, Eventfinda, The Big Idea) and include the URL hyperlinks in your calendar blurb.
  • Send a press release to local media to arrange promotional coverage of your event and the nationwide calendar.

It is a requirement to:

  • Include the names of all contributing poets in all major promotional materials.
  • Prominently display the Phantom Billstickers National Phantom Poetry Day logo and web address in all promotions.

We encourage you to also think of other creative ways to advertise, publicise and promote your event, both online and off! You might like to try poster runs, flyer drops, community notice boards, radio interviews, or even creating your own YouTube videos.

How to execute your event

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Leading up to Phantom Billstickers National Poetry Day, you should:

  • Organise a few volunteers to help with your promotions and set-up
  • Prepare a detailed timetable or checklist which makes note of important times, actions, resources and people, and allows for contingency situations. if you are planning multiple events, prepare a timetable or checklist for each one!
  • Contact all your participating poets and make sure they are ready to go.
  • Depending on the scale of your event, have a full production meeting or run-through.
  • Check you have the technical equipment you are going to need and delivery of any hire equipment.
  • Download the Guidelines Pack for a step-by-step guide.

On Phantom Billstickers National Poetry Day, you should:

  • Work from your timetable or checklist to ensure your event runs as smoothly as possible.
  • Make sure that poetry books are on sale (where possible).
  • Remember to document your work and to take photographs, both for your own records and to assist with reporting.
  • Remember to thank your participants and sponsors.