The HELL Reading Challenge

The HELL Reading Challenge is a well-established programme that has been hugely successful in getting kids reading and enjoying the pleasures of stories — with the bonus of free pizza rewards!

We are very excited to be continuing our partnership with HELL Pizza in 2021. Their enthusiasm for children’s reading and generous ongoing commitment is awesome.

Teachers, librarians and parents have been telling us how the HELL Reading Challenge has hooked so many reluctant readers into books. We want even more young readers to discover the thrill of a great book.

The HELL Reading Challenge is free, and it is so easy! Children receive a stamp on their pizza wheel for each book they read. Once they have read seven books, children can exchange their completed pizza wheel for a free 333 kids’ pizza at HELL.


To find out more about how the HELL Reading Challenge works, download the 2021 HELL Reading Challenge manual here

Register for the 2021 HELL Reading Challenge and order your pizza wheels here

Download a printable 2021 HELL Reading Challenge book review card here

Download a printable 2021 HELL Reading Challenge A3 poster here

Please email readingchallenge@nzbookawards.org.nz if you have any questions about the 2021 HELL Reading Challenge.

You can also keep up to date with Reading Challenge news on the HELL Reading Challenge Facebook page




2021 HELL Reading Challenge – Key dates

Registrations for the 2021 HELL Reading Challenge are now open.

Last date for ordering 2021 pizza wheels (stocks permitting): 3 December 2021

Last date for redeeming completed 2021 pizza wheels: 31 January 2022


The New Zealand Book Awards Trust is very grateful to HELL Pizza for their sponsorship of the Reading Challenge. For more information on HELL and our other funders, click here.