The HELL Reading Challenge

The HELL Reading Challenge is a well-established programme, now in its sixth year, which has been hugely successful in getting kids reading and enjoying the pleasures of stories — with the bonus of free pizza rewards.

We are very excited to be continuing our partnership with HELL Pizza. Their enthusiasm for children’s reading and generous ongoing commitment is awesome.

Teachers, librarians and parents have been telling us how the HELL Reading Challenge has hooked so many reluctant readers into books. In 2019 we want even more young readers to discover the thrill of a great book.

The HELL Reading Challenge is free, and it is so easy! Children receive a stamp on their pizza wheel for each book they read, and once seven books have been read they can redeem their pizza wheel for a free 333 kids’ pizza at HELL.

To find out more about how the HELL Reading Challenge works, download the 2019 HELL Reading Challenge manual here

Schools and libraries can register and order pizza wheels here

If you have any questions about the 2019 HELL Reading Challenge, please email

You can also keep up to date with important info about the HELL Reading Challenge, and share your reading success stories, on the HELL Reading Challenge Facebook page. We look forward to hearing how you foster a love of reading in your community.

Schools and libraries that are participating in the 2019 HELL Reading Challenge will be rewarded with chances to win finalist books in the 2019 NZ Book Awards for Children and Young Adults.

Download a poster for the 2019 HELL Reading Challenge here

Download a 2019 HELL Reading Challenge book review card here

Download a 2019 HELL Reading Challenge email signature banner here

HELL Reading Challenge – Key dates

Registrations are open now, and you can sign on any time during the year.

HELL Reading Challenge begins: 8 March 2019

HELL Reading Challenge ends: 3 December 2019

The New Zealand Book Awards Trust is very grateful to HELL Pizza for their sponsorship of the Reading Challenge. For more information on HELL and our other funders, click here.